International Marketing and Media Management
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Academic Degree
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Language(s)
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Course Duration
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Tuition fee
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Course Details
The Master program International Marketing and Media Management (M.A.) equips you with the international strategic skills, introduces you to the latest marketing trends and provides you with knowledge of both quantitative and qualitative methodology. Dive deep into topics such as media management, economics and marketing communication. In lectures and field trips you will get insights into the fast-paced world of online marketing, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research.
Focus
Entrepreneurship, Innovation, International Marketing, Marketing,... See More
Mandatory Internship
Exchange Semester
Mode of Study
Study Format
Cost & Fees
Tuition fee
--Semester Contribution
€980.00
Tips
Semester contribution includes admission fee of 980 EUR only prospective students from non-EU/non-Schengen area
Admission
Admission Semester
Mode of Application
Online
Approval Mode
Interview
Requirements
Entry Requirements
A Bachelor degree in general business administration, a specialized area of business administration or in communication a studies program or in other economic or social science with at least 20 credit points acquired in management-related subjects.
Applicants have to complete the university-internal selection process.
Language Requirements
ENGLISH CEFR
Previous Work Experience
Not Mandatory
Other Test Requirements
Application Documents
Tips
If applicable, applicants have to submit documents relating to other academic achievements, vocational training, relevant job experience and Advanced Placement Exams certificate (A-levels, baccalaureate, Abitur can also be submitted to enhance the possibilities of admission
An official certificate of equivalence for any documents/qualifications issued outside Germany to show that they are equivalent to German documents/qualifications
Dates & Deadline
| Semester | International Students | EU Students |
|---|---|---|
Summer | 28 Feb | 28 Feb |
Winter | 31 Aug | 31 Aug |
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