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Consecutive Master degree programme in Marketing Management is based on a broad-based Economic training with a practice-led approach to Marketing Management. The course places a particular focus on the increasing digitization of marketing and the significance of Brand Management. Further foci include the development and application of Advanced market research skills. Note: The course duration varies that is 3 Semesters without internship for students with 210 ECTS Bachelor degree or 4 Semester with internship for students with 180 ECTS Bachelor degree.
Advanced Marketing Research, Brand Management, Digital Business, ... Mehr sehen
€228.89
The Semester contributions totaling 228.89 EUR must be paid each semester. It includes Administration fee 50.00 EUR, Student union fee 54.09 EUR, Student Union Contribution (AStA) fee 2.00 EUR and Semester ticket fee 122.80 EUR
Minimum requirement includes university degree with minimum of 180 ECTS in Business or Economics.
Applicants should have a pass in marketing modules with minimum 15 ECTS.
Following test results can serve as proof of English proficiency: Oxford Test of English at least 126 points or UNIcert II
Applicants from China, Vietnam, India or Mongolia need to submit APS certificate
| Semester | Internationale Schüler | EU-Studenten |
|---|---|---|
Winter | 15 May | 15 Jun |
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