Kursdetails

The strategic role of marketing has become more crucial to the profitable operation and growth of businesses in recent years. In the Marketing Management Master you will learn how to stringently derive promising marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner. This full-time on-campus Master prepares you optimally for a career as Marketing Manager. In just 4 semesters you'll acquire the tools and strategies you need to succeed in any strategic marketing, corporate communication position or to operate in cross-functional teams. The program covers multiple subject areas under the umbrella of marketing and offers comprehensive insight into subjects like communications, sales and digital marketing, public relations, consumer behavior or data-driven market research. Course is also available in Fast Track basis. Under fast track basis, semester abroad is omitted and you shorten your internship period. This allows you to complete your Master degree in only 3 semesters with 90 ECTS. Note: An international double degree can be obtained in marketing. In addition to your Master degree at ISM, you will also receive a second, internationally recognized Master degree. Depending on the partner universities, this is even possible within the framework of the integrated semester abroad, whereby you can obtain two Master degrees in just two or two and a half years.

Focus

Market Research, Strategic Marketing, Classic Communications, Rel... Mehr sehen

Mandatory Internship

Yes

It is mandatory to do an internship. It is easier to find internship when it is mandatory. 3-6 months is most common.

Exchange Semester

Yes

An exchange semester may involve international travel

Mode of Study

Onsite

Study Format

Full Time